Art & Design

This is a rebrand of the Art & Design curriculum at Keene State College. The goal of the rebrand was to provide an identity system that rightfully separated the art department into studio arts and graphic design. Me and 3 other students took on this project and created a cypher that could type out several logo variations depending on which key you type. The letters you type out also provide a block grid that can be deciphered and used to categorize applications. From this rebrand we produced booklets that would be handed out at open houses, giveaway items such as pencils and pins, and posters that would be hung up in the different parts of the school to try and get students to join the art & design department.