K2

At the previous agency I worked at we had an combined expertise in the outdoor/action-sports lifestyle space, our client K2 asked us for guidance navigating with a 2018 go-to-market plan in support of a revival for the historic leader in the mountain-culture space. We stepped-in Fall of 2018 to develop a narrative for the brand that would usher in a new era of relevance in the ski space, and consult on creative development for all product and brand-marketing messaging and tactics. Our work helped shape the storylines and visual directions for three videos produced in support of the establishment of a state of the art Development Center, the launch of their revolutionary new ski boots, and an overhaul of their women's Alliance program, as well as the opportunity to throw a really fun party to promote K2’s new “Recon and Luv” boot launch. When given this project I worked with K2’s design team in order to help produce the “Buckle Up” posters and banners as well as help create promotional items for the boot launch party. I was also in charge of designing the K2 Intersport brand strategy deck for their Woman’s Alliance campaign, that was created to bring more focus on their female consumers.